To enlarge print: ctrl +
ADVERTISING MENU - Build Your Advertising
Every business or non-profit that wants to reach Santa Cruz County families should have an annual listing. SantaCruzParent.com has partners in 20+ cities in partnership with ParentClick.com. Ask about rates to be listed in more than one city
*Click for PRINTABLE CONTRACT
Over 500,000+ hits a month
1. GETTING STARTED
BASIC BUSINESS MEMBERSHIP (REQUIRED)
2. UPGRADE YOUR BASIC BUSINESS MEMBERSHIP to a FULL BUSINESS MEMBERSHIP WITH A DESCRIPTIVE PROFILE PAGE. (All upgrades require a BASIC BUSINESS MEMBERSHIP.)
Benefits 2011
FULL BUSINESS MEMBERSHIP FEES 2011
Business (retail, all K-12 schools*, services) $400 ($65 Basic + $335 Upgrade to Full) - [1 Year] Business Listing includes Benefits and 1 comp Newsletter Ad with new listing ($100 value) *please ask about additional school benefits
Nonprofit (charitable non-profits, preschools, churches, home daycare) $200 ($65 Basic + $135 Upgrade to Full) - [1 Year] Nonprofit Listing includes Benefits and 1 comp Newsletter Ad with new listing ($100 value)
Seasonal (summer camps) $100 - [1 Year] Seasonal Listing includes Benefits
All packages below, including newsletter advertising, require a
FULL BUSINESS MEMBERSHIP.
3. UPGRADE YOUR LISTING WITH NEWSLETTER ADS. Enhance your visibility our weekly parent newsletters and monthly Business Newsletters. Newsletters generate the most click-throughs to your site.
NEWSLETTER ADS
PARENT and/or BUSINESS NEWSLETTER ADS 2011 These discounted ad fees are available for FULL MEMBERS.
| 180px x 300px (2.4" x 4") | 180px x 150px (2.4" x 2") | 728px x 90px (9.71" x 1.2") |
| • $75 - 1 Ad | • $210 - 6 Ads | • $150 - 1 Ad |
| • $420 - 6 Ads | • $390 - 12 Ads | • $250 - 2 Ads |
| • $780 - 12 Ads | • $350 - 3 Ads | |
| • $1,080 - 18 Ads | • $450 - 4 Ads |
4. UPGRADE YOUR LISTING to A SPONSORSHIP.
SPONSOR a KEY PAGE - Full Listing + $1,200
Examples of Key Pages: Events Calendar, Class/Sports/Camp Calendar, Parent Perks, Classifieds, Newsletter Archives; Resource Headings such as Schools & Tutors, Shopping, Camps, Classes, Sports et.al.
SPONSOR the SCP SITE Maximum Exposure - Full Listing + $3,600
2010 Site Sponsor Benefits
• Benefits of the Full Business Membership in all applicable categories plus...
• Your Logo on ALL site pages (175+ pages)
• Preferred position of ads in newsletters
• Exclusivity as the only site sponsor in your category
• Your promotional events pulled into the weekly newsletter
• 14 Newsletter Ads: twelve 180x300 and two 728x90
• 2 articles in newsletters
• Editorial mentions for important events and/or information
5. HAVING AN EVENT?
EVENT MEDIA PACKAGE
6. NEED HELP DESIGNING YOUR ADS?
AD DESIGN
7. Additional Marketing Opportunities...
CAMP GUIDE 2011 Camp Guide
2010 BACK TO SCHOOL GUIDE
PAYMENTS
For questions and additional information, please contact: Parmalee,info@santacruzparent.com, 831.713.7026
We Can Sponsor Your Events:
Reach your target audience by having SantaCruzParent.com provide In-Kind Media Sponsorship for your event or utilize our Non-Profit Media Package!
In-Kind Sponsorship
We have over 9,700 people using our site every month and more than 4,000 receiving our weekly newsletters. In-Kind sponsorships can include:
• Promotion in 2 newsletters, value $250.
• Event Calendar Listing on the SantaCruzParent.com with your logo, value $250
• Rotation at the top of the Event Calendar page as a "Feature Event" (1 week), value $250
• A personal Event page for 1 week on the site, value $500.
• A logo & link on our Families Giving Back page for 1 week, value $250
• A description on Non-Profit Spotlight (Wish List) for 2 weeks to promote your organization's needs, value $500
• A "Current Highlights" listing on our Homepage (1 week), value $650.
• A "Red Bar Link" on every page of site (1 week), value $650
• Short article/tip in Newsletter, value $250
• Classifieds: Logo & link posted at top of page (1 month), value $1,500
• Annual Listing, value $200
• An opportunity to give away tickets to your event for our newsletter contests for even more visibility. (Non-profit will provide a minimum of 4 tickets to event.)
• Additional packages available. Call for more details.
Non-Profit Event Media Support Package / $150
Due to limited in-kind sponsorships, we also offer a reduced rate package to help promote your event.
PAYMENT: The fee is $150 plus tickets to event & SantaCruzParent.com bookmarks distributed.
Annual Partnerships