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Welcome to SantaCruzParent.com,

the "Go To" Resource

where Families find Businesses & Non-Profits

and Businesses & Non-Profits Reach the Family Market!

 

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Click for PRINTABLE CONTRACT

 

WHY PROMOTE YOUR ORGANIZATION WITH SANTACRUZPARENT.COM? 

Santa Cruz Parent is the "go to" resource for families, businesses and non-profits. We give choices to parents and offer affordable advertising for businesses and non-profits on a quality site. SantaCruzParent.com centralizes everything from babies to teens! Our website connects the community with your organization and gives you the best opportunity to reach the market that makes family buying decisions. Our affordable, annual advertising model gives you a year-round presence on the site parents "go to".

 

Read BUSINESS AND READER TESTIMONIALS.

 

DATA

  • 7,000+ families receive our weekly e-newsletters.
  • 600,000+ monthly hits
  • 32 page views per visit
  • 64+ parent newsletters & 12 business newsletters sent annually
  • Camp Guide, Childcare and Back to School Guide
  • 1,200+ family resources
  • Demographics: our users are parents, grandparents and professionals serving families in Santa Cruz, Scotts Valley, Aptos, Soquel, Ben Lomond, Boulder Creek, Felton, Bonny Doon, Davenport, La Selva Beach, Corralitos and Watsonville.
  • Visitors to our site also come from surrounding communities, especially when planning a visit to Santa Cruz.

 

WE SUPPORT YOU

We support businesses listed on our site. Because families require information at varying times as needs change and may not recall your name or website, your presence in all applicable categories enables them to find you any time. Our annual listing model enables businesses to introduce their unique services with a well written description designed to generate a phone call or click-through to their website.

 

One of the many benefits of advertising on SantaCruzParent.com is the personal attention you will receive in crafting your unique message, the flexibility of changing the wording, images, and details of your listing at any time and the opportunity to use multiple approaches for promotion.


We work with listed businesses and non-profits to give maximum exposure to your services, events, classes, and special offers. 

 

LISTING BENEFITS:

  • Your business listed in multiple, appropriate categories so parents can find you.
  • Exposure by using your unlimited posting privileges on the Events Calendar.
  • Exposure by posting special offers in the Parent Perks section.
  • Newly listed businesses are highlighted in our newsletter and posted on our homepage so that families know to look for you on the site.
  • Business owners with expertise in an area of interest to families can write articles for us with bio and link to your website.
  • Business members receive "member" ad rates in our weekly parent and monthly business newsletters.

MARKETING:

SantaCruzParent.com does event, radio, magazine and newspaper ads.  We distribute 20,000+ bookmarks a year throughout the community. We offer CAMP, CHILDCARE, BACK TO SCHOOL and ENRICHMENT guides.

 

 

READY TO PROMOTE YOUR BUSINESS WITH US?

 

1. START WITH A BUSINESS MEMBERSHIP

  • Description & Logo in all applicable resource categories
  • Unlimited Posting of special offers/discounts on Parent Perks
  • Unlimited Posting of events, camps, classes, sports on Calendars
  • Business name included on home page for 1 week or more
  • Logo included with listing, parent perks, calendar posts
  • Monthly Parent Perk newsletter includes perks from listed businesses, space available
  • Weekly parent newsletters include links to your calendar events, space available

BUSINESS MEMBERSHIP FEES


  • Business (retail, all K-12 schools*, services) $400 - [1 Year]
  • Nonprofit (charitable non-profits, preschools, churches, home daycare) $200 [1 Year]
  • Seasonal (summer camps) $100 - [1 Year]
  • Festival $100 - [1 Year]

2. BOOST YOUR EXPOSURE WITH NEWSLETTER ADS.  Enhance your visibility in our 1) weekly parent newsletters and 2) monthly Business Newsletters.  Newsletters generate the most click-throughs to your site.

 

180px x 300px (2.4" x 4")

180px x 150px (2.4" x 2")

728px x 90px (9.71" x 1.2")

  • $75 - 1 Ad
  • $210 - 6 Ads
  • $150 - 1 Ad
  • $420 - 6 Ads
  • $400 - 12 Ads
  • $250 - 2 Ads
  • $780 - 12 Ads

 

  • $360 - 3 Ads
  • $1,080 - 18 Ads

 

  • $450 - 4 Ads

 

 

3. UPGRADE YOUR LISTING to A SPONSORSHIP.

 

SPONSOR a KEY PAGE - Full Listing + $1,200

 

Examples of Key Pages: Events Calendar, Class/Sports/Camp Calendar, Parent Perks, Classifieds, Newsletter Archives; Resource Headings such as Schools & Tutors, Shopping, Camps, Classes & Sports, Special Needs. Here's a link to all ResourceCategories

 

4. HAVING AN EVENT?


EVENT MEDIA PACKAGE

  • This is for our listed businesses.
  • Please ask us for a custom quote to highlight your nonprofit event.

 

5. NEED HELP DESIGNING YOUR ADS?

AD DESIGN

  • $65 - [1 Hour] 1 Basic Ad with 1 edit change
  • $40 - [30 Min] Modify an existing ad

 

6. Additional Marketing Opportunities..

 

CAMP GUIDE (2014 Camp Guide) $200

  • 1 - Seasonal Camp Listing
  • 2 - 1 Ad 2 times in April & June Camp Guides (180wx300h)

BACK TO SCHOOL GUIDE  $200

  • 1 - Full Business Listing
  • 2 - 1 Ad 2 times in August & September Back to School Guides (180wx300h)

CHILDCARE GUIDE  $200

  • 1 - Full Business Listing
  • 2 - 1 Ad 2 times in JANUARY CHILDCARE Guides (180wx300h)


PAYMENTS

  • Payments: We accept credit cards (via Paypal) and checks. Your listing will be active once we have received your payment for your business membership.
  • We can post all your CALENDAR EVENTS! If you would like us to post for you, the fee is $175/year. Ask us for details.
  • Go to ONLINE CONTRACT to list your business.
  • Go to RENEW LISTING to renew your listing.
  • Go to NEWSLETTER AD to purchase ads.
  • PRINT CONTRACT if you are unable to fill out ONLINE CONTRACT.

For questions and additional information, please contact: Parmalee, info@santacruzparent.com, 831.713.7026

 

We Can Sponsor Your Events: 

Reach your target audience by having SantaCruzParent.com provide In-Kind Media Sponsorship for your event.

 

In-Kind Sponsorship

More than 7,000 receive our weekly newsletters. In-Kind sponsorships can include:

  • Promotion in 2 newsletters, value $250.
  • Event Calendar Listing on the SantaCruzParent.com with your logo, value $250

• Rotation at the top of the Event Calendar page as a "Feature Event" (1 week), value $250

  • A personal Event page for 1 week on the site, value $500.
  • A logo & link on our Families Giving Back page for 1 week, value $250

• A description on Non-Profit Spotlight (Wish List) for 2 weeks to promote your organization's needs, value $500
• A "Current Highlights" listing on our Homepage (1 week), value $650.

  • A "Red Bar Link" on every page of site (1 week), value $650
  • Short article/tip in Newsletter, value $250
  • Classifieds: Logo & link posted at top of page (1 month), value $1,500
  • Annual Listing, value $200

• An opportunity to give away tickets to your event for our newsletter contests for even more visibility. (Non-profit will provide a minimum of 4 tickets to event.)
• Additional packages available. Call for more details.

 

Non-Profit Event Media Support Package  / $150

Due to limited in-kind sponsorships, we also offer a reduced rate package to help promote your event.

PAYMENT: The fee is $150 plus tickets to event & SantaCruzParent.com bookmarks distributed.

  • Promotion in 2 newsletters (value $250)
  • Listing on the SantaCruzParent.com event calendar with your logo  (value $250)
  • Special event page if requested (flyer needs to be provided). (value $500)

local sponsors
• Look for these same great services in other cities under ParentClick •