List Your Business/Advertise

Welcome to SantaCruzParent.com,

the "Go To" Resource

where Families find Businesses and Non-Profits

and Businesses & Non-Profits Reach the Family Market!

 

 

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Connect with Parmalee on LinkedIn

 

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WHY LIST WITH SANTACRUZPARENT.COM? 

Santa Cruz Parent is the "go to" resource for families, businesses and non-profits. We give choices to parents and offer affordable advertising for businesses and non-profits on a quality site. SantaCruzParent.com centralizes everything from babies to teens! Our website connects the community with your organization and gives you the best opportunity to reach the market that makes family buying decisions. Our affordable, annual advertising model gives you a year-round presence on the site parents "go to".

Read BUSINESS TESTIMONIALS from local businesses.

 

OUR STATS

• 4,000+ families receive our weekly e-newsletters.
• 500,000+ monthly hits
• 9,700+ monthly visitors
• 175,000 monthly page views
• 52+ parent newsletters sent annually
• Camp Guide and Back to School Guide
• Sponsor local events
• SantaCruzParent.com lists 1,200+ resources, schools & programs
• Demographics: our users are in Santa Cruz, Scotts Valley, Aptos, Soquel, Ben Lomond, boulder Creek, Felton, Bonny Doon, Davenport, La Selva Beach, Corralitos and Watsonville.
• SantaCruzParent.com also has a national presence through ParentClick.com.

BENEFITS

We support businesses listed on our site. Because families require information at varying times as needs change and may not recall your name or website, your presence in all applicable categories enables them to find you any time. Our annual listing model enables businesses to introduce their unique services with a well written description designed to generate a phone call or click-through to their website.

One of the many benefits of advertising on SantaCruzParent.com is the personal attention you will receive in crafting your unique message, the flexibility of changing the wording, images, and details of your listing at any time and the opportunity to use multiple approaches for promotion.

We work with listed businesses and non-profts to give maximum exposure to your services, events, classes, and special offers.

• SantaCruzParent.com lists your business in multiple, appropriate categories so all your services can be found by parents when they need you.
• Businesses gain exposure by using their unlimited posting privileges on the Events Calendar.
• Businesses gain exposure by posting special offers in the Parent Perks section.
• Newly listed businesses are highlighted in our newsletter and posted on our homepage so that families know to look for you on the site.
• Business owners with expertise in an area of interest to families can write articles for us with bio and link to your website.
• Business members receive "member" ad rates in our weekly parent and monthly business newsletters.

MARKETING:

SantaCruzParent.com is pro-active with marketing in the community. Throughout the year, SantaCruzParent.com does radio ads, magazine ads, newspaper ads and we have links on many websites. We distribute 20,000+ bookmarks a year in runner bags at races, in preschools & businesses and events. We distribute a camp and back to school guide, speak at parenting groups & PTA meetings.

 

 

ADVERTISING MENU - Build Your Advertising

Every business or non-profit that wants to reach Santa Cruz County families should have an annual listing. SantaCruzParent.com has partners in 20+ cities in partnership with ParentClick.com. Ask about rates to be listed in more than one city

*Click for PRINTABLE CONTRACT

Approximately 500,000+ hits a month

 

1. GETTING STARTED
BASIC BUSINESS MEMBERSHIP (REQUIRED)

• $65 - 1 Year Basic Business Membership
• Benefits: Listing includes Business Name, Location, Phone, Link to Your Website, ONE posting/month on Events Calendar, up to 10 word tagline
• $100 - Fee for one newsletter ad in weekly parent newsletter

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2. UPGRADE YOUR BASIC BUSINESS MEMBERSHIP to a FULL BUSINESS MEMBERSHIP WITH A DESCRIPTIVE PROFILE PAGE. (All upgrades require a BASIC BUSINESS MEMBERSHIP.)

 

Benefits 2010

• Benefits of the Basic Business Membership Listing plus...
• Description & Logo in all applicable resource categories
• Unlimited Posting of special offers/discounts on Parent Perks
• Unlimited Posting of events, camps, classes, sports on Calendars
• Business name included on home page for 1 week
• Logo included with listing, parent perks, calendar posts
• Monthly Parent Perk newsletter will include random perks from "listed businesses"
• Weekly parent newsletters will include random links to your calendar events
• Option to set up a business blog on ParentClickBlogs.com and link to our RSS feeds
• If you wish to list your business in additional cities, you will receive a 30% discount in the "additional cities".

Benefits Coming in January 2011

• Dashboard Access to manage your membership listing, calendar & perks postings and monitor your stats.
  
• Post up to 3 business cards in business to business network directory.
• Plus Profile Page: Personalized URL/Domain (ie: BusinessName.Monterey.CA.ParentClick.com)
• Includes links to your Twitter, Facebook, LinkedIn, Blog, etc. 
• Additional places to add business updates, video, ads and more.

FULL BUSINESS MEMBERSHIP FEES

Business (retail, all K-12 schools*, services) $400 ($65 Basic + $335 Upgrade to Full) - [1 Year]

Nonprofit (charitable non-profits, preschools, home daycare, churches, seasonal programs such as summer camps) $200 ($65 Basic + $135 Upgrade to Full) - [1 Year]

 

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All packages below, including newsletter advertising, require a

FULL BUSINESS MEMBERSHIP.

 

3. UPGRADE YOUR LISTING WITH NEWSLETTER ADS.  Enhance your visibility in our 1) weekly parent newsletters and 2) monthly Business  Newsletters.  Newsletters generate the most click-throughs to your site.

NEWSLETTER ADS

PARENT and/or BUSINESS NEWSLETTER ADS 2010
These discounted ad fees are available for FULL MEMBERS.

• One Ad: $75 - [1 Ad - 180x300] - $75/ad
• 6-Pack: $420 - [6 Ads - 180x300] - $70/ad
• 12-Pack: $780 - [12 Ads - 180x300] - $65/ad
• 18-Pack: $1,080 - [18 Ads - 180x300] - $60/ad
• Please ask about banner ads - [728x90] - $100/ad

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4. UPGRADE YOUR LISTING to A SPONSORSHIP.

SPONSOR a KEY PAGE - Full Listing + $1,200
Examples of Key Pages: Events Calendar, Class/Sports/Camp Calendar, Parent Perks, Classifieds, Newsletter Archives; Resource Headings such as Schools & Tutors, Shopping, Camps, Classes & Sports, Special Needs. Here's a link to all ResourceCategories.

 

SPONSOR the SCP SITE Maximum Exposure - Full Listing + $3,600
2010 Site Sponsor Benefits

• Benefits of the Full Business Membership in all applicable categories plus...
• Your Logo on ALL site pages (175+ pages)
• Exclusivity as the only site sponsor in your category
• Your promotional events pulled into the weekly newsletter
• 14 Newsletter Ads: twelve 180x300 and two 728x90
• 2 articles in newsletters
• Editorial mentions for important events and/or information
• Additional customized benefits available

 

2011 Site Sponsor Benefits (starting January 2011)

• Benefits of the Full Business Membership plus 2010 Sponsor Benefits plus...
• Your 180x150, 180x300 or 728x90 ads rotating throughout key sections of the website [will replace static logo on all pages].
• 2010 Site Sponsors continue to include ads in newsletters.
• Post up to 3 business cards in business to business network directory.
• Plus Profile Page: Personalized URL/Domain YourBusinessName.SantaCruz.CA.ParentClick.com
• Links to your Twitter, Facebook, LinkedIn, Blog, etc.
  
• Additional places to add business updates, videos, ads and more.
• Dashboard Access to manage your membership listing, calendar & perks postings and monitor your stats.
  

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5. HAVING AN EVENT?
EVENT MEDIA PACKAGE

• $1,500 - Homepage Current Highlights (10 days), 728x90 calendar page (10 days), (2) 728x90 newsletter ads, listing in event newsletter 2x
• $0 - In-Kind Event Promotional Package (must be pre-approved)
• Let us know if you would like us to sponsor your nonprofit event with an in-kind media sponsorship. Email us your sponsorship levels so we can customize a package for you. You are required to pay for a Business Membership and we will put together a great complimentary media package to highlight your nonprofit event..

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6. NEED HELP DESIGNING YOUR ADS?

AD DESIGN

• $65 - [1 Hour] 1 Basic Ad with 1 edit change
• $40 - [30 Min] Modify an existing ad

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7. Additional Marketing Opportunities...

 

CAMP GUIDE (2010 Camp Guide)

• 1 - $200 Seasonal Camp Listing
• 2 - $100 - 1 Ad 2 times in April & June Camp Guides (180wx300h)

2010 BACK TO SCHOOL GUIDE

• 1 - Full Business Listing
• 2 - $100 - 1 Ad 2 times in August & September Back to School Guides (180wx300h)

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PAYMENTS

• Payments: We accept credit cards (via Paypal) and checks. Your listing will be active once we have received your payment for your business membership.
• Rates are effective January 1, 2010.
• We can post all your CALENDAR EVENTS! If you would like us to post for you, the fee is $175/year. Ask us for details.
• Go to ONLINE CONTRACT to list your business.
• Go to RENEW LISTING to renew your listing.
• Go to NEWSLETTER AD to purchase ads.
• PRINT CONTRACT if you are unable to fill out ONLINE CONTRACT.
• We can post all your CALENDAR EVENTS! If you would like us to post for you, the fee is $175/year. Ask us for details.

For questions and additional information, please contact: Parmalee,info@santacruzparent.com, 831.713.7026

 

 

We Can Sponsor Your Events: 

Reach your target audience by having SantaCruzParent.com provide In-Kind Media Sponsorship for your event or utilize our Non-Profit Media Package!

 

In-Kind Sponsorship

We have over 9,700 people using our site every month and more than 4,000 receiving our weekly newsletters. In-Kind sponsorships can include:
• Promotion in 2 newsletters, value $250.
• Event Calendar Listing on the SantaCruzParent.com with your logo, value $250
• Rotation at the top of the Event Calendar page as a "Feature Event" (1 week), value $250
• A personal Event page for 1 week on the site, value $500.
• A logo & link on our Families Giving Back page for 1 week, value $250
• A description on Non-Profit Spotlight (Wish List) for 2 weeks to promote your organization's needs, value $500
• A "Current Highlights" listing on our Homepage (1 week), value $650.
• A "Red Bar Link" on every page of site (1 week), value $650
• Short article/tip in Newsletter, value $250
• Classifieds: Logo & link posted at top of page (1 month), value $1,500
• Annual Listing, value $200
• An opportunity to give away tickets to your event for our newsletter contests for even more visibility. (Non-profit will provide a minimum of 4 tickets to event.)
• Additional packages available. Call for more details.

 

Non-Profit Event Media Support Package  / $150

Due to limited  in-kind sponsorships, we also offer a reduced rate package to help promote your event.

PAYMENT: The fee is $150 plus tickets to event & SantaCruzParent.com bookmarks distributed.

• Promotion in 2 newsletters (value $250)
  
• Listing on the SantaCruzParent.com event calendar with your logo  (value $250)
• Special event page if requested (flyer needs to be provided). (value $500)

Annual Partnerships

• We have  up to 6 partnerships each year with local organizations where we collaborate to reach families in Santa Cruz County.  Partnership can include: page sponsorship, listing with a logo, current highlights & red bar highlights, parent & business newsletter ads, and more customized to the organization.