List Your Business/Advertise
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Why list with SantaCruzParent.com?
Our goal is been to give parents choices and to keep advertising affordable for businesses and non-profits! SantaCruzParent.com is the Santa Cruz County Family Resource centralizing everything for babies to teens! The purpose of our website is to connect your organization with the community and to give you the best opportunity to reach your target market. We have the most affordable advertising locally and you get year-round presence so that parents can find you anytime. Read BUSINESS TESTIMONIALS from local businesses.
OUR STATS
- 4,000+ families receive our weekly e-newsletters.
- 400,000+ monthly hits
- 9,000+ monthly visitors
- 175,000 monthly page views
- 52 newsletters sent annually
- Camp Guide and Back to School Guide
- Sponsor local events
- SantaCruzParent.com lists 1,000+ resources, schools & programs
- Demographics: our users are in Santa Cruz, Scotts Valley, Aptos, Soquel, Ben Lomond, boulder Creek, Felton, Bonny Doon, Davenport, La Selva Beach, Corralitos and Watsonville.
- SantaCruzParent.com also has a national presence through ParentClick.com.
BENEFITS
We are committed to giving families a quality site. We are equally committed to supporting the businesses listed on the site. Every family has different needs and every business offers something unique. One of the many benefits of advertising on SantaCruzParent.com is the personal attention you will receive. You can change the wording, images, and details of your listing at any time. We work with you to advertise your events, classes, and promotions.
- SantaCruzParent.com is a great way to let families know about your business. Too many resources in Santa Cruz County are word of mouth and parents get frustrated when they cannot find a businesses they need at the time they need them. People also forget that many businesses & organizations offer more than one service.
- Businesses listed on the site have the opportunity to post any family events on the calendar.
- We also have a parent perks page if you are interested in giving families a special offer from your business.
- All businesses that do a listing on the site are mentioned in our monthly newsletter the month after we receive your contract so that families know to look for you on the site. Your business name is also posted on our homepage for up to 2 weeks.
- If you have a website, parents can link to it for more detailed information. By going through SantaCruzParent.com, parents don't have to remember every website address.
MARKETING:
SantaCruzParent.com is pro-active with marketing in the community. Throughout the year, SantaCruzParent.com does radio ads, magazine ads, newspaper ads and we have links on many websites. We have marketing materials at the tourist center and distribute 20,000+ postcards a year in runner bags at races, in preschools & businesses and events. We distribute a camp and back to school guide, speak at parenting groups & PTA meetings.
ADVERTISING MENU - Build Your Advertising
Every business or non-profit that wants to reach Santa Cruz County families should have an annual listing.
SantaCruzParent.com has partners in 20+ cities under ParentClick.com. Ask about rates to be listed in more than one city.
*Click to PRINT LISTING FEES & Overview. PRINTABLE CONTRACT
Approximately 400,000+ hits a month
1. GETTING STARTED
BASIC BUSINESS MEMBERSHIP (REQUIRED)
- $45 - 1 Year Business Membership
- Includes Business Name, Location, Phone, Link to Website, one posting/month on Events Calendar, up to 10 word tagline
2. UPGRADE YOUR BASIC BUSINESS MEMBERSHIP to a FULL BUSINESS MEMBERSHIP [optional] WITH A DESCRIPTIVE PROFILE PAGE. (All upgrades require a BASIC BUSINESS MEMBERSHIP.)
2010 Benefits
- All packages below including newsletter advertising require a BUSINESS MEMBERSHIP.
- Listing in Resource Directory with Business Name, Logo, Tagline, Phone, Location, Ages, Website, Description
VIEW BUSINESS DIRECTORY >>
- Post discounts on Parent Perks -unlimited.
- Post events, camps, classes on calendars - unlimited
- Post a business card in business to business network directory.(coming soon)
- Option to set up a business blog on ParentClickBlogs.com and link to our RSS feeds
- Dashboard Access to manage your membership, listing and monitor your stats. (coming soon)
- Invitation to annual Business Mixer
- IF YOUR BUSINESS IS IN MULTIPLE CITIES, you will receive a 20% discount in the "additional cities"
FULL BUSINESS MEMBERSHIP
Business (retail, schools, services)
- $110 - [1 Quarter] Business Listing
- $355 - [1 Year] Business Listing includes 2010 Benefits and 1 comp Newsletter Ad with new listing ($100 value)
Nonprofit (charitable non-profits and preschools)
- $55 - [1 Quarter] Nonprofit Listing
- $155 - [1 Year] Nonprofit Listing includes and 1 comp Newsletter Ad with new listing ($100 value)
Support (home daycare, churches, seasonal programs such as summer camps)
- $55 - [1 Year] Support Listing
2010 Benefits (starting March 1st)
- Benefits of the Basic Business Membership Listing plus...
VIEW BUSINESS DIRECTORY >>
- Business name included on home page for 1 week.
- Logo included with listing, parent perks, calendar posts
- Monthly Parent Perk newsletter will include random perks from "listed businesses"
- Post up to 3 business cards in business to business network directory. (coming soon)
Plus Profile Page: Personalized URL/Domain (ie: BusinessName.SantaCruz.CA.ParentClick.com)
Includes links to your Twitter, Facebook, LinkedIn, Blog, etc. Additional places to add business updates, video, ads and more.(coming soon)
3. UPGRADE YOUR LISTING WITH ADS ON SITE & NEWSLETTER [optional - sponsorship packages only available with Full Business listing]...
SPONSOR/SITE AD
- $300 - [1 Month] Site Ad
- $765 - [1 Quarter/save 15%] Site Ad, plus includes: 1 Newsletter Ad and 1 Business Newsletter Ads
- $2,700 - [1 Year/save 25%] Site Ad, plus includes: plus 4 Newsletter Ads and 4 Business Newsletter Ads
2010 Benefits (starting March 1st)
- Benefits of the Business Membership & Full Directory Listing plus...
- Your 180x150, 180x300 or 728x90 ads rotating throughout the website. Packages also include ads in our newsletters.
- Special invitations to business events as our guest. Your logo periodically included in our marketing materials.
4. ENHANCE YOUR VISIBILITY THROUGH OUR WEEKLY NEWSLETTERS [optional - ad space only available with business membership and packages/sponsorship only available with full listing]...
NEWSLETTER ADS
WEEKLY CLICK: PARENT NEWSLETTERS 2010
- $100 - [1 Ad - 180x150]
- $225 - [3 Ads - 180x150] - NONPROFITS only (25% off - must be used within 3 months)
- $270 - [3 Ads - 180x150] (10% off - must be used within 3 months)
- $510 - [6 Ads - 180x150] (15% off - must be used within 6 months)
WEEKLY CLICK: PARENT NEWSLETTER SPONSOR PKG
- $1,440 - [1 Year/12 Ads - 728x90 or 180x300] (40% off) plus includes - 1 Month Site Ad (must be used within 12 months)
- $840 - [6 Months/6 Ads - 728x90 or 180x300] (30% off) plus includes - 2 Weeks Site Ad (must be used within 6 months)
MONTHLY CLICK: BUSINESS UPDATE / PARENT PERK / SPECIAL eGUIDES
- $420 - [3 Ads] (30% off 728x90]
- $200 - [1 Ad - 728x90]
5. HAVING AN EVENT?
EVENT MEDIA PACKAGE
- $2,500 - Homepage event rotation (10 days), 728x90 calendar page, (1) 728x90 newsletter ad, listed in event newsletter
- $0 - In-Kind Event Promotional Package (must be pre-approved)
2010 Benefits (starting March 1st)
- Let us know if you would like us to sponsor your nonprofit event with an in-kind media sponsorship. Email us your sponsorship levels so we can customize a package for you. You are required to pay for a Business Membership and we will put together a great complimentary media package to highlight your nonprofit event..
List options...
6. NEED HELP DESIGNING YOUR ADS?
AD DESIGN
- $65 - [1 Hour] 1 Basic Ad with 1 edit change
- $40 - [30 Min] Modify an existing ad
7. Additional Marketing Opportunities...
CAMP GUIDE
2010 Camp Guide
(Collaborative guide with California Parent Magazine & SantaCruzParent.com) Distributed March-May
- 1 - $200 - CCP PRINT (2.458"x2.458"): Bulletin Ad and SCP ONLINE (180wx300h): Camp eNewsletter x2
- 2 - $300 - CCP PRINT (2.458"x5.125"): 1/6 Ad and SCP ONLINE (180wx300h): Camp eNewsletter x2
- 3 - $400 - CCP PRINT (2.458"x10.375"): 1/3 Ad and SCP ONLINE (180wx300h): Camp eNewsletter x2
- 4 - $1,400 - CCP PRINT (7.625"x2.458"): Full Page Ad and SCP ONLINE (728wx90h): Camp eNewsletter x2
- VIEW PACKAGES and PRINT CONTRACT >>
- Contract & check must be received by January 31 to reserve ad space.
- Note: To reserve a print ad space, you need to have a business membership or listing on SantaCruzParent.com.
PAYMENTS
- Payments: We accept credit cards and checks. Your listing will be active once we have received your payment for your business membership ($45).
- Rates are effective January 1, 2010. Rates are subject to change without notice.
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- We can post all your CALENDAR EVENTS! If you would like us to post all of your calendar events for you, the fee is $175/year. Ask us for details.
- PRINT CONTRACT if you are unable to fill out online contract.
For additional information, please contact: Parmalee, info@santacruzparent.com, 831.713.7026
We Can Sponsor Your Events:
Reach your target audience by having SantaCruzParent.com provide In-Kind Media Sponsorship for your event or utilize our Non-Profit Media Package!
In-Kind Sponsorship
We have over 9,700 people using our site every month and more than 4,000 receiving our weekly newsletter.
- Promotion in 2 newsletters value $250.
- Event Calendar Listing on the SantaCruzParent.com with your logo value $250
-Other options include--
- Rotation at the top of the Event Calendar page as a "Feature Event" (1 week) value $250
- A personal Event page for 1 week on the site value $500.
- A logo & link on our Families Giving Back page for 1 week value $250
- A description on Non-Profit Spotlight (Wish List) for 2 weeks to promote your organization’s needs. value $500
-Other options include--
- A "Current Highlights" listing on our Homepage (1 week) value $650.
- A "Red Bar Link" on every page of site (1 week) $650
- Short article/tip in Newsletter $250
- Classifieds: Logo & link posted at top of page (1 month) value $1,500
- Annual Listing value $200
- An opportunity to give away tickets to your event for our newsletter contests for even more visibility. (Non-profit will provide a minimum of 4 tickets to event.)
- Additional packages available. Call for more details.
Non-Profit Event Media Support Package / $150
Due to limited in-kind sponsorships, we also offer a reduced rate package to help promote your event.
PAYMENT: The fee is $150 plus tickets to event & SantaCruzParent.com postcards distributed.
- Promotion in 2 newsletters (value $250)
- Listing on the SantaCruzParent.com event calendar with your logo (value $250)
- Special event page if requested (flyer needs to be provided). (value $500)
Annual Partnerships
- We have up to 6 partnerships each year with local organizations where we collaborate to reach families in Santa Cruz County. Partnership can include: page sponsorship, listing with a logo, current highlights & red bar highlights, parent & business newsletter ads, and more customized to the organization.
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