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of moms

(dads too)

go online

3-4 times daily

for a total of

1  1/2 hours/day.

We reach the 

the decision-makers

who hold the

purse strings!*

*Studies show:

Women make 85%

of the buying decisions

and influence 95%.

Parents invite us

into their


and you

may join us!

Get to know us!

Cruise around

our site.

Find Your Business.


Register for our free

weekly newsletter

so you can see

why parents

welcome us.

Visit our Calendar

List Your Business

Call us: 713.7026

Email us



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Main Dishes

this week!

• Homestyle Chicken Pot Pie
• Italian Turkey Meatloaf


Keeping Your Name in Front of Parents

with inexpensive yet effective advertising


Greetings Friends,

     Savvy educators know that marketing to both current and prospective parents is an important facet of running a successful, independent school, and one criterion for a successful school is sufficient funding from tuitions to do right by all parties -students, parents, teachers and administrators!

     Some of you know that I had a long career in education including founding and directing a private school and so am very supportive of the high standards that are possible in private and charter environments and sympathetic to enrollment and funding challenges. 


     In 1997 when I moved to Santa Cruz, I recognized the potential for schools to educate parents about their programs through the fledgling parent publication, Growing Up.  I introduced the concept for Growing Up's annual Guide to Independent Schools and have worked with many of you to promote your schools through that publication.  I remain involved in and supportive of Growing Up


     I now recommend that schools also affiliate with because it is cutting-edge, interactive, community-involved, and the highest quality, locally owned, online parent resource site serving Santa Cruz County. SCP is reaching the "online-FIRST" parent community through its site and weekly newsletters. has become the leading online resource for parents in Santa Cruz County since the site went live in the summer of 2006.  Stats have grown steadily, with a huge surge in 2008. In January 2009 stats continue to increase.  New parents find us daily. Businesses, schools and charitable organizations list with us because we offer effective value for the money.  As a business you want to know that SCP is promoted in publications, online, radio and events.


     Each school listed with us receives a year of free postings on the calendar, local perks, and classifieds sections, plus two free newsletter ads with sign-up.  Best of all, you can self-post your events 24/7.  Our Parent Tips section includes articles by locals with credit to you and your organization.


     In almost every issue of our weekly newsletter, we have a special section, the School Corner, listing open houses, special events and school news.


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Open Houses

7th Annual

Independent School Fair

Pre-K - 12th grades, Thursday, Jan 22, 7-8:30pm

Meet representatives from 18 schools.

Temple Beth El, 3055 Porter Gulch Rd, Aptos


Open Houses

GBK 6-12

1/13 7-9pm

SC Waldorf 1-8

1/13 8:45am

SC Montessori Jr Hi

1/15, 7pm

SC Waldorf 9-12

1/15 8am

SC Waldorf K

1/17 10am-2pm

Monarch K-5

1/21, 6:30pm

SC Montessori Elem 1-6

1/21, 7pm

Independent School Fair

1/22, 7pm

Carden JrK-6

Jan 24, 10am-12pm

Aptos Academy Pre-8

1/25 2-5pm

The New High School Project

1/27, 7:30pm

Details in Calendar



     Our annual package offers value and effectiveness.  When you are present on our site 365/24/7, parents can find you when it's convenient for them! Your description can inspire them to click on the link to your website.  With our technology we can track 'click-throughs' to your site. We do a lot with our newsletters to educate our readers about what's available on the site.  That includes leading them directly to the Schools sectionHappily for your budgets, a one year business listing with SCP is roughly equivalent in cost to one print ad.

     We recommend that you use several vehicles to reach your market but by all means tap into the migration to the internet. It's easy to list your school.

To your vibrant enrollments!  Parmalee Taff

469.3234 or 713.7020

(Business Logos) FreshPrepLogo.jpgFor Busy Educators
Fresh n' Ready Dinners to Go...

Take home a delicious dinner tonight!
We offer a selection of Main Dishes, Side Dishes, Salads, Soups and Desserts that you can pick-up today, no appointment necessary!
Delivery is also available to your place of business.
We make dinner easy!

Oven-Ready Main Dishes this week
• Homestyle Chicken Pot Pie
• Italian Turkey Meatloaf

2 Locations to Serve You:

Fresh Prep Kitchens in Santa Cruz or Mint in Scotts Valley
Available Monday-Saturday, starting at 11:00 a.m.


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Santa Cruz, CA