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February 2009

She makes 85%

of the buying decisions

& influences 95%.

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She's online

3-4 times daily

for a total of

1  1/2 hours/day

getting information.

We reach the 

the decision-makers

who hold the

purse strings!*

Parents invite us

into their


and you

may join us!



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Greetings Friends,

Come Grow with Us!

     We enjoy helping you increase your business.  We believe our reach is the lowest cost, best value, most effective use of your advertising dollar!  Why? is a growing business because we are providing what businesses and visitors want, information via a welcome connection. 

New Technology

     Since January we have added RSS Feeds so our readers can get the latest postings (blogs, classifieds, coupons, calendar events, etc.) with the click of a button.  We are adding a monthly coupon newsletter which goes to our newsletter subscribers' in-boxes with your current offer.

     When you receive our weekly newsletter you will see how we interact with and provide information to the parent community.  Look at the newsletter from the perspective of how you can communicate with the family CFO. Is your message appealing enough to generate a click-through?

Upcoming Special Issues

February: Schools, Preschools, Tutors  When you describe your program accurately, you will attract the kind of family that will be a “match.”  Schools and parents both desire a good fit.  Your listing should give enough information to inspire parents to click on your website for more details.

March: Spring Break Camps  Spring Break for most schools is the week of April 6-10. Use this special newsletter to attract new clients to your program.

April: Summer Camps & Summer Enrichment Classes Many parents send their children to two or three different programs during the summer. Be sure to attract them to yours. As with schools, accurate descriptions attract a good match and a good match is more likely to stay with you. In addition to sending this information in a newsletter, we shall be directing readers from the homepage to this special listing and linking to it from subsequent newsletters.

Monthly Parent Perks Newsletter  This new service for our listed businesses gives you even more exposure and gives readers the chance to find your special offers. It’s free for listed businesses.

We look forward to helping you increase your business.

Cheers, Parmalee Taff  831.469.3234

(Business Logos) FreshPrepLogo.jpgFor Busy People
Fresh n' Ready Dinners to Go...

We make dinner easy!

Oven-Ready Main Dishes this week
• Homestyle Chicken Pot Pie
• Nonnie's Classic Italian Beef Meatloaf

2 Locations to Serve You:

Fresh Prep Kitchens in Santa Cruz or Mint in Scotts Valley
Available Monday-Saturday, starting at 11:00 a.m.


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Santa Cruz, CA